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Whiterabbit is an ambitious undertaking with very personal origins for co-founder Rakesh Mathur. While first looking into AI, he received news that his father was diagnosed with stage-four cancer.

“I decided while we were looking after him at my home in California that I should do something to help others,” he says. “It all happened very quickly, but afterwards I decided I could make a difference to the early detection of cancer. So Whiterabbit was born,” he recalls.